Following in the footsteps of Dr. Pepper’s atrocious ad campaign, Gillette has a new “Don’t do it like a man” campaign which is encouraging women to use women’s razors by invoking all kinds of gender binary sexist stereotypes about men and women and problematically infantilizing women as “girls.” The banner on their youtube channel says “You’re a woman. Shave like one.” What the actual fuck, Gillette?
I used to have a Venus razor. You know what happened to it? I dropped it accidentally in the shower and the handle BROKE IN HALF. Why? Because it’s made of shitty plastic. So now I have a Gillette Fusion razor “for men.” It’s metal and will thus never break in half. I’m going to have to write them a strongly worded letter about this ad campaign and when it comes time to spend more money on razors I’m going to have to switch companies if they don’t rectify this disgusting ad campaign. Or perhaps I’ll just stop shaving altogether :)
